Customer Preference Towards Imported Skincare Products

The skincare industry has witnessed significant growth worldwide due to increasing awareness about personal grooming, skin health, and beauty standards. In India, especially in urban and semi-urban cities like Coimbatore, consumers are becoming more conscious about skincare routines and are willing to invest in quality products that provide visible results. The rising influence of social media, dermatological awareness, and global beauty trends has contributed to a noticeable shift in consumer buying behaviour. Imported skincare products have gained popularity among consumers because they are often perceived as premium, innovative, and effective. Exposure to international beauty trends such as Korean skincare, dermatological formulations, and ingredient-based products has increased consumer interest in foreign brands. The surge in skincare imports and the growing demand for face creams, serums, and specialty products indicate a clear preference for global skincare offerings among Indian consumers.