CUSTOMER SATISFACTION TOWARDS HEALTH INSURANCE SERVICES: An empirical Study

The book titled Customer Satisfaction towards Health Insurance Services aims to examine the level of satisfaction among customers regarding the services provided by health insurance companies. Health insurance plays a vital role in providing financial protection against rising medical expenses and improving access to healthcare services.This study was conducted among 150 respondents in the selected geographical area to understand their opinions about policy benefits, claim settlement process, service quality, and overall satisfaction with their health insurance providers. Primary data was collected using a structured questionnaire and analyzed using simple statistical tools such as percentage analysis.The findings of the study help to identify customer expectations, satisfaction levels, and areas where health insurance companies can improve their services. The study also provides suggestions to enhance customer satisfaction and strengthen trust in health insurance services.