D2C Brand Hustle: How We Built Slaughter & Fox Across South Africa, USA, India and Online - What broke

WHAT STARTING A FASHION BRAND REALLY LOOKS LIKE(and how not to burn it down)In this brutally honest guide, Saurabh Kumar Maskara takes you behind the scenes of building and breaking a fashion brand from the ground up. It's the story of how starting with too much money can hurt more than help, and why throwing cash at problems never replaces real ideas.You don't need millions to build a brand - just guts, grit, and this book.Packed with hard-won lessons, this book walks you through the highs, the heartbreaks, and the mistakes most entrepreneurs make (but few admit). From licensing to logistics, branding to burnout, Saurabh lays it all out - what worked, what failed, and how you can do it smarter.This is a guide for the underdogs, the bootstrappers, and the bold ones who refuse to quit.