Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success

The book examines the transformative power of AI and emotional intelligence and offers a roadmap for navigating global market challenges. This book equips readers with practical strategies to harness AI insights and emotional awareness, enabling them to comprehend consumer behavior and enhance their decision-making. Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship. As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders. Key topics include: Empowered and data-driven decision-making in global markets Emotional intelligence as a driver of entrepreneurial success AI-powered marketing strategies and analytics Cross-cultural consumer behavior and engagement AI transformation in finance, influencer marketing, and sports branding Emotionally intelligent chatbots and human–AI collaboration Ethical, governance, and trust considerations in AI adoption Edited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy. This book is particularly valuable for: Marketing and entrepreneurship researchers MBA and postgraduate students Business leaders and startup founders Digital strategists and innovation managers Policymakers and AI governance professionals Together, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.

Pagina's: 352, Editie: Eerste editie, Hardcover, Auerbach Publications