Developing a strong brand identity through digital technology

This book presents an innovative project to create an online food brand, aimed at introducing African culinary culture to the French public. The aim is to stand out in a saturated market thanks to an effective and captivating digital communications strategy.The book is divided into four parts:Analysis: in-depth study of the brand environment, competition and market trends, identification of consumer needs and expectations.Brand presentation: brand platform, graphic charter, values and strategic positioning via the marketing mix.Strategy : setting communication objectives, actions to be taken, KPIs and team management.Cost and Development: back-planning and budget required to bring the project to fruition.This guide proposes strategies for developing a competitive and innovative brand in the online food sector, overcoming the challenges of the French market and offering a unique culinary experience.