Developing Narrative Advertising and Marketing Discourse in the AI Era

Artificial Intelligence (AI) has redefined modern marketing and narrative storytelling, transforming how brands engage customers, gather insights, and reach target audiences. By leveraging advanced technologies such as machine learning and data analytics, organizations can enhance decision-making and deliver personalized and impactful marketing communications. These innovations empower businesses to navigate an ever-evolving digital landscape and achieve sustained success in a rapidly changing world. Developing Narrative Advertising and Marketing Discourse in the AI Era addresses emerging trends brought about by AI, highlighting the transformative role AI plays in narrative advertising and marketing discourse. By integrating theoretical insights with practical AI-driven approaches, this book offers comprehensive analyses and innovative models for contemporary and future scenarios. Covering topics such as digital narratives, brand loyalty, and consumer behavior, this book is an excellent resource for graduate and doctoral students, researchers, marketing practitioners, educational professionals, and more.

Pagina's: 440, Paperback, IGI GLOBAL SCIENTIFIC PUBLISHING