Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private corporate context. Using a quantitative approach and the methodology based on a Feasible Project, the weaknesses and threats of a particular company were analyzed through SWOT, surveys and direct observation. Based on the research results, strengths and areas for improvement were identified, highlighting the low activity in digital tools. Viable actions were recommended to optimize marketing; that under the implementation of these strategies, due to their high feasibility and potential, can generate a positive impact on the linking entrepreneurial businesses.