Digital Writing Second Edition: A Guide to for Social Media and the Web

A lively guide to crafting and analyzing digital content in an era of algorithmic influence and rapid change. Digital Writing offers a practical rhetorical framework for writing and analyzing content for social media and the web. In an age of disinformation, algorithmic influence, and hyper-targeted digital advertising, writers must approach the digital landscape with both critical awareness and strategic intent. Drawing on classical and contemporary rhetoric, the philosophy of technology, and digital media theory, the book offers an interdisciplinary foundation for real-world digital writing. It also prepares readers for careers in digital writing, marketing, and communications, with particular attention to the ethical challenges of social and digital media. The second edition features major updates reflecting today's rapidly evolving digital landscape, including a new chapter on artificial intelligence that critically examines the topic and emphasizes the value of human-driven writing. New end-of-chapter exercises further support readers in developing practical, adaptable skills for writing in digital environments. An instructor site includes quizzes for each chapter, discussion board prompts, a sample syllabus, and links to digital skills training programs with certification opportunities.