Digital Zombification: How the Environment Is Reshaping Attention, Freedom and Consciousness

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Bol The algorithm does not need to understand who we are. It only needs to learn how we react. Every day, we entrust opaque systems with an ever-greater share of our attention. Notifications, feeds, short-form videos and personalised content do not merely show us the world: they shape its pace and hierarchy, selecting which part of it we are able to see. Digital Zombification examines the point at which an ancient human vulnerability, the tendency to function automatically, encounters a technology capable of measuring and amplifying it. Neuroscience, psychology, platform design and politics converge on one question: what remains of freedom when the continuity of consciousness is broken into a sequence of stimuli? This is not a book against technology. It is a book about the discernment needed to inhabit it without being inhabited by it. The future will depend not only on the intelligence of machines but on the quality of human presence.

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The algorithm does not need to understand who we are. It only needs to learn how we react. Every day, we entrust opaque systems with an ever-greater share of our attention. Notifications, feeds, short-form videos and personalised content do not merely show us the world: they shape its pace and hierarchy, selecting which part of it we are able to see. Digital Zombification examines the point at which an ancient human vulnerability, the tendency to function automatically, encounters a technology capable of measuring and amplifying it. Neuroscience, psychology, platform design and politics converge on one question: what remains of freedom when the continuity of consciousness is broken into a sequence of stimuli? This is not a book against technology. It is a book about the discernment needed to inhabit it without being inhabited by it. The future will depend not only on the intelligence of machines but on the quality of human presence.


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