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DISRUPTIVE STRATEGY: Sum of innovative intangibles
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When we talk about strategic disruption, we are talking about a complete turnaround in the way things are done, something different that overturns all traditional strategic precepts and leads us to a new way of managing organizations. Innovation, technology and artificial intelligence-IA open a new paradigm of how strategy should be managed and how organizations are able to adapt to this new reality in a highly competitive world where it is imperative to optimize processes, automate services, make the encounter between supply and demand more efficient, position a brand in the market, identify new niches and monitor strategic objectives that must be able to adapt to changes with contingency and continuous improvement actions.
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When we talk about strategic disruption, we are talking about a complete turnaround in the way things are done, something different that overturns all traditional strategic precepts and leads us to a new way of managing organizations. Innovation, technology and artificial intelligence-IA open a new paradigm of how strategy should be managed and how organizations are able to adapt to this new reality in a highly competitive world where it is imperative to optimize processes, automate services, make the encounter between supply and demand more efficient, position a brand in the market, identify new niches and monitor strategic objectives that must be able to adapt to changes with contingency and continuous improvement actions.
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