Do Political Campaigns Matter?

This book provides a cross-national assessment of the theme of political campaigns and their consequences. Chapters present the most recent studies on campaign effects in North America, Europe and Australasia. This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.