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Ducking & Diving
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Ducking and Diving delves into the fall of British basketball popularity by looking at the history of basketball, or Brunel University, and Britain in the 1980s. Basketball is the world's second most popular sport. So why did it never take off in Britain? It could have been so different. Thirty years ago basketball was the flagship sport of Channel Four television - awash with marketing, millionaires and even Manchester United. Within five years, it had all gone wrong. Amidst the chaos, British basketball acquired its strangest ever national champions. How this happened is part of the history of basketball, of Brunel University, and the Britain of the 1980's - a country where attitudes towards work and money were revolutionised, confused and ultimately discarded. Just like basketball itself.
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Ducking and Diving delves into the fall of British basketball popularity by looking at the history of basketball, or Brunel University, and Britain in the 1980s. Basketball is the world's second most popular sport. So why did it never take off in Britain? It could have been so different. Thirty years ago basketball was the flagship sport of Channel Four television - awash with marketing, millionaires and even Manchester United. Within five years, it had all gone wrong. Amidst the chaos, British basketball acquired its strangest ever national champions. How this happened is part of the history of basketball, of Brunel University, and the Britain of the 1980's - a country where attitudes towards work and money were revolutionised, confused and ultimately discarded. Just like basketball itself.
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