Elements in Publishing and Book Culture The Brick Mortar Bookstore Contemporary India

This Element explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity.