Email Marketing Rules

Email marketing’s power is matched only by how incredibly misunderstood it is.Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metricsBuild high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wiselyEnsure your emails are delivered by understanding the factors that cause inbox providers to block sendersCraft relevant messaging with effective subject lines, savvy designs, and smart targetingAutomate your messaging so you address moments that matter and create highly engaging subscriber journeysDevelop solid workflows that avoid errors and speed up production