Empire of the Elite: Inside Condé Nast, media dynasty that reshaped world

''Glamour! Taste! Prestige! Monsters! I loved this gorgeous romp through a lost world'' MARINA HYDEFor decades, one company in New York told the world what to buy, value, wear, eat, and even what to think.From its glitzy heyday in the 1980s through to the 2000s, American publishing empire Condé Nast and its magazines - including Vogue, Vanity Fair, the New Yorker and GQ - defined how to live the good life, with its editors and writers creating a vision of luxury and sophistication that shaped cultural and consumer trends and political beliefs the world over.The ultimate influencers, Condé Nast amassed great power but failed to foresee and keep up with the digital revolution that would reduce it to a shadow of its former self.Full of fresh insider reporting and venerated names like Anna Wintour, Tina Brown and Graydon Carter, Empire of the Elite is a groundbreaking exploration of how Condé Nast established itself as a global authority. But it is also a cautionary tale, exposing how class, hubris and technological change shook the dominance of the old media gatekeepers, even as Condé Nast''s aesthetic and prestige remain undeniably influential to this day.

Pagina's: 347, Paperback, Hodder And Stoughton Ltd.