Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release ISE
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Beschrijving
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Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through: • Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios. • Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders. • Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.
Beschrijving
(1)
Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through: • Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios. • Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders. • Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.
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