European Media In The Digital Age

"Understanding European Media policies is made much easier by this timely and authoritative guide. …A must buy for all courses and students who wish to understand the direction of European media and the issues involved." Robert Beveridge, Lecturer in Media Policy and Regulation, Edinburgh Napier University "Well organised and highly user friendly, this much-needed book presents a valuable study on the European media in the digital age. It will be of interest to Politics, European Studies, Media Law and Communications Studies and policy-makers working in the field." Dr Alison Harcourt, Jean Monnet Chair in the information society, University of Exeter "Written in an accessible, friendly and easy to read style Rooke succeeds in achieving his aim: to enable students to begin to understand the multi-faceted field of European media. An invaluable and comprehensive introduction to an important but complex subject, this is an excellent combination of text book, study guide and self involving work book. " Jackie Harrisonis Professor of Public Communication University of Sheffield and co-author of European Broadcasting Law and Policy, Cambridge University Press. Understanding today’s media scene from print to audiovisual needs a wider view, with an international media landscape now populated by a multitude of actors, rapidly changing technologies, and growing convergence of delivery. How the EU – as a major economic and political power – creates an overarching media architecture for its states affects significantly competing media players and governments globally, at corporate, national and transnational levels. This book helps make comprehensible the European media within a broader global media landscape. The study of contemporary media often and rightly concentrates on content. But there are other approaches and analysis we can use to complement and enhance our knowledge of the new digital communication age. This book offers new ways of looking at the media by combining a variety of approaches, including how to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The use of such approaches is especially important in the EU and Europe as the media differs as much as it converges when we explore the media in its context. The European Media in the Digital Agethereforeis a key, innovative and introductory text that helps you to observe, rethink, and evaluate the media in the context of this wider world. Key features · Provides a framework and range of analytical tools to help you apply theory and new forms of statistical analysis to information towards a better understanding of the European media world. · Chapters include The EU and the Media, Understanding the European Media through Data and Statistics/Economics, Politics, Regulation and Legislation, The Media landscape of Press and Publishing, Media Theory in EU Context · Highlights similarities and differences between countries in terms of production, distribution and consumption · 6 themes govern the structure of the chapters to aid analysis – diversity of media, forces for change, complexity, multi-levels, European integrative environment, cultural values · In-text features – case study, stop and consider, sources, point of view encourage critical engagement, and key terms, summaries, websites and further reading take you further. The European Media in the Digital Age will be core reading for students of media and communication studies and of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies Richard Rooke is Senior Lecturer in social and policy studies at London South Bank University. Andrea Esser is Senior Lecturer in media and cultural studies at Roehampton University, London. This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding todays media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today’s media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies