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Even when you're wrong, right: The history of Hyundai and Kia
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From bicycle parts and war-torn Korea to electric vehicles, luxury cars, and global automotive dominance, From Underdogs to Global Giants tells the remarkable story of Hyundai and Kia. >Along the way, Hyundai and Kia learned from Ford, Mazda, Mitsubishi, Toyota, BMW, Audi, Bentley, and other industry leaders, recruited world-class engineers and designers, transformed their reputations in America, created vehicles such as the Pony, Excel, Sportage, Stinger, Telluride, Ioniq 5, and EV6, and launched Genesis as Korea's first true global luxury automobile brand. More than a history of cars, this is a story of ambition, failure, reinvention, and one of the most dramatic industrial transformations of the modern era.
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From bicycle parts and war-torn Korea to electric vehicles, luxury cars, and global automotive dominance, From Underdogs to Global Giants tells the remarkable story of Hyundai and Kia. >Along the way, Hyundai and Kia learned from Ford, Mazda, Mitsubishi, Toyota, BMW, Audi, Bentley, and other industry leaders, recruited world-class engineers and designers, transformed their reputations in America, created vehicles such as the Pony, Excel, Sportage, Stinger, Telluride, Ioniq 5, and EV6, and launched Genesis as Korea's first true global luxury automobile brand. More than a history of cars, this is a story of ambition, failure, reinvention, and one of the most dramatic industrial transformations of the modern era.
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