Event Success: Maximizing the Business Impact of In person, Virtual, and Hybrid Experiences

Praise for EVENT SUCCESS “To deliver meaningful events in a pandemic-fatigued world, marketing and event professionals must think differently about the way we design events and experiences. From the people you need on your team to the power of taking a data-informed approach to how to engage your audience and more, this book is a gold mine for understanding how to achieve event success.” —NICOLA KASTNER, Vice President, Global Head of Event Strategy at SAP “Moving from in-person to online events to hybrid events has proven to be challenging, but the events community has stepped up to share resources and help each other thrive. This book delivers those resources with a multitude of real-life examples to event professionals of all experience levels and employment types, including full-time events professionals and event business owners, like myself. This actionable guidance can help event professionals overcome obstacles and achieve event success.” —ANDRÉA LONG, Founder of Firewood Events and Former Event Leader at Lyft “Alon, Eran, and Boaz are event technology pioneers. They’ve been in the trenches and understand what it takes to achieve event success through technology, data, and, most importantly — human interactions. In their book, they offer much more than event planning tips, they deliver the keys to creating and executing transformational experiences.” —MARCO GIBERTI, Event Technology Investor and Thought Leader “In a new hybrid world, events are becoming the most impactful channel to drive business results, elevate your brand, and activate communities. If you want to thrive in the post-pandemic event era put this book on your must-read list.” —ORSON FRANCESCONE, Managing Director, FT Live at the Financial Times “Planning hybrid and virtual events is hard work. Old formulas don’t work. The tools, strategies, and tactics are all different, which can be challenging for event professionals who’ve staked their careers on in-person events. Alon, Eran, and Boaz understand these challenges and tackle them head on. This is a must-read if you’re looking to demonstrate event success and find actionable inspiration that will help you evolve as an event professional. And heck — you might just fall in love with your craft all over again.” —DANA PAKE, Former Event Leader at Tableau and GitHub Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.