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Factors contributing to customer satisfaction during the initial stages of a business relationship: - in sale financial services

Name: Factors contributing to customer satisfaction during the initial stages of a business relationship: - in sale financial services
Brand: Our Knowledge Publishing
SKU: e51e2edbb9be56125bffbe77b83078f5

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Bol Customer satisfaction is a key factor in sustainable business success. This thesis examines the issue of assessing customers' levels of satisfaction during the consultation process, even though customer satisfaction, strictly speaking, is a post-purchase phenomenon. First, the foundations are laid regarding the subject areas of services and customer satisfaction. This is followed by an examination of the most important customer satisfaction models and a subsequent comparison of these models. Based on these findings, a questionnaire is developed which offers consultants at financial services companies the opportunity to gain insight into the customer's current level of satisfaction during the consultation itself - that is, during the customer acquisition process.

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Beschrijving (1)

Customer satisfaction is a key factor in sustainable business success. This thesis examines the issue of assessing customers' levels of satisfaction during the consultation process, even though customer satisfaction, strictly speaking, is a post-purchase phenomenon. First, the foundations are laid regarding the subject areas of services and customer satisfaction. This is followed by an examination of the most important customer satisfaction models and a subsequent comparison of these models. Based on these findings, a questionnaire is developed which offers consultants at financial services companies the opportunity to gain insight into the customer's current level of satisfaction during the consultation itself - that is, during the customer acquisition process.

Lees meer