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Fame & Fortune
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Companies with strong reputations are better able to attract customers, investors, and quality employees--and to survive crises that would destroy weaker firms. "Fame and Fortune" shows how to quantitatively measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. 304 pp. Pub. 8/03.
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Companies with strong reputations are better able to attract customers, investors, and quality employees--and to survive crises that would destroy weaker firms. "Fame and Fortune" shows how to quantitatively measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. 304 pp. Pub. 8/03.
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