fashion 2.0 / the Case of Instagram: An academic study industry's use social network

When Instagram first launched, users primarily used it for personal purposes. The fashion industry was quick to capitalize on this new platform, which helped bring users closer to brands, design, and fashion in general. This study aims to understand how players in the fashion market used the platform, particularly in the early days of the app. Brands, bloggers, boutiques, and even e-celebrities all developed their strategies around this platform, which allowed them to visually communicate their own image and thus build a self-branding strategy. This study is intended for an audience eager to understand the early days of Instagram and the commercial use the fashion industry has made of it. It aims to provide a snapshot of the current landscape for those interested in image culture and social media.

Pagina's: 108, Paperback, Our Knowledge Publishing