Fashion Branding Unraveled

Name: Fashion Branding Unraveled
SKU: ddde851db3768235cd8288931ddb6261
Price: 80.99 EUR
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Bol Fashion Branding Unraveled, Second Edition introduces and explains the concept of brand and the process of brand development. Includes new chapters on ethics, fashion and technology, and eCommerce. Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry. STUDIO Features Include:-Self-assessment quizzes to test yourself on key principles-Flashcards to study vocabularyInstructors Resources-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Fashion Branding Unraveled, Second Edition introduces and explains the concept of brand and the process of brand development. Includes new chapters on ethics, fashion and technology, and eCommerce. Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry. STUDIO Features Include:-Self-assessment quizzes to test yourself on key principles-Flashcards to study vocabularyInstructors Resources-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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