Fashion Marketing & Merchandising

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.&; Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.&; Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.&; Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.&; Extensive glossary helps students learn terms related to fashion marketing and merchandising.