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Praise for Disciplined Entrepreneurship Finance for Founders “Even the most talented entrepreneurs with terrific ideas can be naive about the fundraising process, and the ultimate consequences are often substantial in terms of their financial returns and even their firms' outcomes. This book—drawing on the authors' many decades of pedagogical and practical experience—seeks to address this important gap in an accessible and thoughtful way. It is a valuable resource for both first-time and seasoned entrepreneurs”—Josh Lerner, Harvard Business School and Private Capital Research Institute “As the authors say, finance does not make a great company but it sure kills a lot of them. This book goes a long way toward bringing down that mortality rate. Highly recommend for all entrepreneurs”—Tom Byers, Stanford University, Faculty Director of the Stanford Technology Ventures Program (STVP) “For many technical founders like me, the tendency is to focus on tech and stay away from finance. That's a mistake. You don't have to become a finance expert, but a base level of literacy provides a high degree of leverage. Read this book to get there. It's well worth the calories.”—Dharmesh Shah, Co-founder and CTO of HubSpot “I am a scientist at my core, not an accountant or finance person, but this book makes that side of the business something I can not just deal with but feel comfortable leading. I am deeply grateful that this book exists—not just for me, but for entrepreneurs worldwide.”—Georgina Campbell Flatter, CEO, Greentown Labs “Financial literacy is an often-undervalued part of an entrepreneur's skill set, especially for technical founders. This book helps correct this with its rigorous but easy-to-digest style.”—Brad Feld, Partner, Foundry Group, and author of a bunch of books for entrepreneurs, including Venture Deals and Startup Boards “Starting and growing a startup is hard. Anything that can make this easier is welcome. Managing your finances is a necessary thing and if you want to build a meaningful company, you have to understand it. This book pulls the curtain back and makes it easy to understand without losing the key content”—Paul English, Co-founder of Kayak and Gumdrop “As an entrepreneur and investor, I've seen innovative, mission-driven startups fail too often on account of inadequate financial management. Bold vision and technical innovation may attract attention, but they don't keep the lights on, and getting the money right isn't a concession to capitalism—it's what makes impact possible. This book provides a great pathway for technical founders who've never had to think about the numbers. Now they have no excuse not to”— Mitch Kapor, Founder of Lotus Development Corporation and Co-founder of Kapor Capital Practical financial literacy knowledge for entrepreneurs and startups Bestselling author of the renowned Disciplined Entrepreneurship, Bill Aulet is back with Marius Ursache to deliver a vital, accessible (even fun!) and comprehensive understanding of financial terms and concepts that are essential to any entrepreneur looking to launch a new business venture. In Finance for Founders , the Disciplined Entrepreneurship series expands to show you how to manage the most fundamental aspect of your business—its money—so that you can focus on innovation and creating a unique value proposition, culture, and team. Disciplined Entrepreneurship: Finance for Founders teaches readers about: The proper perspective a founder should have on finance as a priority for their business Demystifying financial statements so a founder is financial literate How to develop a financial model to generate projections of your business that provide insights, meaningful projections, and a potential path to greatness How to effectively present the results of your model How you should approach seeking the funding required for your startup including a systematic unemotional survey of the potential sources and the process of fundraising itself How to value your new startup Gems of wisdoms that you should know in the process that are not obvious to the first-time fundraiser Disciplined Entrepreneurship: Finance for Founders does not aim to turn you into a seasoned finance professional or teach you tricks to make your business into something it’s not. Instead, it’s a must-read for all entrepreneurs and startup team members seeking to develop basic financial literacy and give their venture the best chance of success.
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