Finding your Voice in B2B-Lessons that shape Modern Marketing

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Bol What if a writing challenge lasting for 50 days converted into a whole movement? When everyday life events, like an unsuccessful pitch, a football match loss, a hurried expo, a thought in the middle of the night, start to give lessons that are very powerful about leadership, marketing, and human behavior? This book is that journey's testimony. It combines personal tales with vivid insights and it also explores the B2B human side, the storytelling power, the Indian manufacturing evolution, and the leadership traits that Krishna, Bhishma, Arjuna, Yudhishthira, and Karna inspired and are still relevant. Marketing is no longer a maze of concepts such as branding, advertising, and PR but a collection of relatable truths and influence is shown to be built not through harder shouting but rather through softer and more honest speaking. This book is a perfect companion for young professionals, marketers, leaders, entrepreneurs, and anyone 'finding' their way in a 'noisy' world, a book that serves as a guide showing how to be present, distinguished, and trusted. That's because the most significant factor that sets you apart is your true voice.

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Beschrijving (1)

What if a writing challenge lasting for 50 days converted into a whole movement? When everyday life events, like an unsuccessful pitch, a football match loss, a hurried expo, a thought in the middle of the night, start to give lessons that are very powerful about leadership, marketing, and human behavior? This book is that journey's testimony. It combines personal tales with vivid insights and it also explores the B2B human side, the storytelling power, the Indian manufacturing evolution, and the leadership traits that Krishna, Bhishma, Arjuna, Yudhishthira, and Karna inspired and are still relevant. Marketing is no longer a maze of concepts such as branding, advertising, and PR but a collection of relatable truths and influence is shown to be built not through harder shouting but rather through softer and more honest speaking. This book is a perfect companion for young professionals, marketers, leaders, entrepreneurs, and anyone 'finding' their way in a 'noisy' world, a book that serves as a guide showing how to be present, distinguished, and trusted. That's because the most significant factor that sets you apart is your true voice.


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  • 9789349509122
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