Forever 911: the Porsche Story Through Its Greatest Icon — From 901 to T-Hybrid

Hand a five-year-old a crayon and ask them to draw a sports car, and they will draw a Porsche 911. No other car has changed so completely while remaining so utterly itself.For more than sixty years the 911 has swapped its engine from air-cooled to water-cooled, gained turbochargers, all-wheel drive and now hybrid power. By every rational measure it is a different machine. So why is it, unmistakably, the same car - and how did one stubborn, rear-engined coupe come to define an entire company?Forever 911 tells the story of Porsche through its greatest creation. From a Stuttgart engineering office in 1931 to a record-breaking stock-market debut, from Le Mans dominance to near-bankruptcy and a takeover saga that nearly destroyed the company, every chapter of Porsche's history can be read in the evolution of a single silhouette. This is the rare history that doubles as a masterclass in how icons are made - and what it takes to keep one alive.Inside you'll discover: - The three things about the 911 that have never changed - and why everything else was always up for grabs- How a trademark dispute accidentally created the most famous name in motoring- The decade Porsche's own bosses tried to kill the 911 - and why its customers wouldn't let them- The water-cooling heresy that enraged the faithful and saved the company- How an SUV the purists despised paid for the sports cars they loved- The audacious gamble that saw tiny Porsche try to swallow giant Volkswagen - and get swallowed instead- Why Porsche guards the flat-six engine more fiercely than any feature its fans ever fought for- The single discipline behind the 911's survival - and what it teaches anyone who builds things meant to lastFor Porsche owners and admirers, car enthusiasts, design and business readers, and anyone fascinated by the objects that outlast every trend.This is an independent, unauthorized work and is not affiliated with or endorsed by Porsche AG.