From Media Hype to Twitter Storm

Name: From Media Hype to Twitter Storm
SKU: d34488c6e259cc6de5fb85678a8ad04d
Price: 58.99 EUR
Availability: InStock

1/1

Afbeelding van From Media Hype to Twitter Storm

Bol

Prijzen vanaf

58,99

Uitgelicht

	58,99	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol This book offers the first comprehensive overview of the important phenomenon of explosive news waves, referring to the process in which key events trigger a chain of reactions and interactions, spreading social epidemics in the social media. The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

€ 58,99 Gratis verzending

Beschrijving (1)

This book offers the first comprehensive overview of the important phenomenon of explosive news waves, referring to the process in which key events trigger a chain of reactions and interactions, spreading social epidemics in the social media. The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.

Lees meer