Fundamentals of Strategy, 6th Edition

Fundamentals of Strategy provides a comprehensive overview of the techniques for strategy from the authors of the market-leading Exploring Strategy. With easy-to-follow, well-structured content, the book contains illustrations, summaries and case studies to help students get a thorough understanding of strategy across different industries. Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. The sixth edition reflects contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries including start-ups, non-profits, and multinationals. End-of-chapter case studies consolidate understanding of how theories apply to real-world scenarios and the strategic choices facing organisations. New supporting content on ‘Working with strategy' for case study analysis and presentation further provides students with tools to develop their strategic analysis and communication skills. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. "An excellent first introduction to strategic management." - Penny Hoffmann-Becking, Senior Teaching Fellow, Imperial College Business School. "I have used Fundamentals of Strategy to great effect in my programmes in multiple countries. This book has a domino effect in improving the quality of my teaching and students' experience." - Dr Ioannis Thanos, Assistant Professor, Athens University of Economics and Business. "This book offers a reader-friendly approach to the subject matter. The abundance of real-world examples" - Ingo Kleindienst, Professor of Strategic Management and International Business, Aarhus University. About the authors Richard Whittington is Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford. Duncan Angwin is Professor in Strategic Management at University College London and Honorary Professor at University of Nottingham. Patrick Regnér is Professor of Strategic Management at Stockholm School of Economics. Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management. Kevan Scholes is Principal Partner of Scholes Associates specialising in strategic management. He is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios. The nine chapters provide an accessible introductory analysis of the 'strategic position' and 'strategic choices' facing contemporary organisations. Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions. The final chapter, 'Strategy in action' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills. As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.

Pagina's: 240, Editie: Eerste editie, Paperback, Pearson