Future Perspectives in Broiler Rearing: Incorporating the Point of View: 179

This book provides a comprehensive overview of conventional broiler production and considers best practices for managing the needs and maintaining the health of broilers from chick stage through to end of life. The book also reviews key challenges facing broiler production and emerging precision farming technologies. "This masterfully curated volume, edited by Dr Henry van den Brand, is an indispensable blueprint for the future of sustainable poultry production. Featuring an elite cohort of global experts, it brilliantly shifts the paradigm directly to the broiler’s perspective. From groundbreaking insights into early-life nutrition and precision farming to critical welfare and circular production challenges, this text delivers an essential roadmap for the next decade.” (Professor Peter Ferket, North Carolina State University, USA) “Future perspectives in broiler rearing: Incorporating the broiler point of view presents a compelling vision for the future of broiler production. Rather than focusing solely on production efficiency, this book places the broiler itself at the centre of scientific and practical decision-making. Written by internationally recognised experts, it will become an indispensable reference for poultry scientists, veterinarians, animal welfare specialists, industry professionals, policymakers and graduate students. The editor and contributing authors are to be congratulated.” (Professor Servet Yalcin, Ege University, Turkey) It’s been estimated that more than 70 billion broilers are slaughtered globally each year to meet the growing demand for poultry meat. To uphold its position as the second most consumed meat globally, broiler production must mitigate several challenges, including the need to balance production and economic priorities with issues such as ethics, animal welfare, environmental impact and sustainability. Future perspectives in broiler rearing: Incorporating the broiler point of view provides a comprehensive overview of conventional broiler production and considers the measures required to build a more sustainable sector. The book addresses the range of environmental and genetic factors which can influence the development of a healthy broiler chick, as well as best practices for managing the needs and maintaining the health of broilers from the hatching stage through to end of life. Edited by a world-renowned expert, the book will be a standard reference for poultry scientists, breeders, producers and farmers, as well as government and private sector agencies supporting sustainable poultry production. Dr Henry van den Brand is an Associate Professor of the Adaptation Physiology Group at Wageningen University and Research, The Netherlands. His research is mainly focused on the early life of poultry, with special interest in incubation, early nutrition and thermoregulation. The aim of his research is to improve or maintain poultry health, welfare and resilience. Dr Van den Brand is also a contributor of our previously published title Embryo development and hatchery practice in poultry production (published in 2023). It’s been estimated that more than 70 billion broilers are slaughtered globally each year to meet the growing demand for poultry meat. To uphold its position as the second most consumed meat globally, broiler production must mitigate several challenges, including the need to balance production and economic priorities with issues such as ethics, animal welfare, environmental impact and sustainability.Future perspectives in broiler rearing: Incorporating the broiler point of view provides a comprehensive overview of conventional broiler production and considers the measures required to build a more sustainable sector. The book addresses the range of environmental and genetic factors which can influence the development of a healthy broiler chick, as well as best practices for managing the needs and maintaining the health of broilers from the hatching stage through to end of life.

Pagina's: 884, Hardcover, Burleigh Dodds Science Publishing Limited