Geoeconomics and the Attractiveness of Foreign Direct Investment in Morocco

In a globalized world, transnational corporations (TNCs) seek to boost their growth and competitiveness by innovating, diversifying their supply chains, and reducing costs. In this context, this study analyzes the geoeconomic factors that enhance Morocco's attractiveness for foreign direct investment (FDI) and their contribution to the country's economic development. To address this issue, semi-structured interviews were conducted with experts in geoeconomics and geopolitics, as well as with executives from TNCs operating in Morocco. The qualitative analysis highlights several major strengths: Morocco's strategic geographic location between Europe, Africa, and the Middle East; its political stability; its international alliances; its attractive tax framework; and its modern infrastructure. These factors play a decisive role in companies' decisions regarding where to establish operations and help enhance the country's attractiveness and economic development.