Giovanni Pintori: Advertising as Art
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Olivetti's leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (1912-99) cemented his legacy in Italian design as the art director of Olivetti from 1950 to 1967. Advertising as Art surveys his most famous campaigns together with his early and late works, all supplemented by previously unpublished sketches and notebooks.
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Olivetti's leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (1912-99) cemented his legacy in Italian design as the art director of Olivetti from 1950 to 1967. Advertising as Art surveys his most famous campaigns together with his early and late works, all supplemented by previously unpublished sketches and notebooks.
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Olivetti's leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (1912-99) cemented his legacy in Italian design as the art director of Olivetti from 1950 to 1967. Advertising as Art surveys his most famous campaigns together with his early and late works, all supplemented by previously unpublished sketches and notebooks.
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