This book explores the evolution of college athletics through the lens of scholars and practitioners who engage the evolving culture created by name, image, and likeness (NIL) legislation. Exploring NIL is important because it marks an era where college athletes have the rights to monetize their athletic identities, endorsements, and public personas. In the dynamic world of college athletics, a transformative shift is underway—one that revolves around the concept of "Name, Image, and Likeness" (NIL). This volume marks the commencement of our exploration into the profound changes sweeping through the collegiate sports landscape, as college athletes are granted unprecedented opportunities to harness their own identities for financial gain. Drawing on extensive research and insights from legal experts and scholars, this book provides a comprehensive exploration of the historical evolution of NIL legislation, legal and ethical concerns, challenges international athletes are encountering, equity issues regarding gender and the HBCU experience, and future trends.
AmazonPagina's: 510, Editie: Eerste editie, Paperback, Peter Lang AG, Internationaler Verlag der Wissenschaften
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