Sage

Global Marketing and Advertising: Understanding Cultural Paradoxes

Name: Global Marketing and Advertising: Understanding Cultural Paradoxes
Brand: Sage
SKU: f7198f3981a36aaacaeb36cc6ae142da
Rating: 4.5 (2 reviews)

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Beschrijving

Bol Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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Beschrijving (1)

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Lees meer