Global Survey into Multi-Level Marketing: New Challenges in the 21st Century

Multi-level marketing touches millions of lives and billions of dollars. Independent answers about it have been remarkably hard to find.This survey, conducted by the World Centre for Entrepreneurial Studies, asks the hard questions and reports what the evidence actually says. Not a promotion and not a hit piece, but an independent assessment by an organisation with no stake in any network.Peter J. Daniels built businesses across six continents and has advised leaders in commerce and government for fifty years. Here he sets out what separates a sound business from a seductive scheme, and gives you a measuring rod you can apply to any opportunity put in front of you.Inside you will learn to: - Read the results of a genuinely independent global survey- Understand where the industry is heading, and why- Apply the Pillars of Excellence that indicate stability and equity- Tell a sound business from a seductive scheme- Make your decision on evidence, not folkloreWhether you are considering joining a network, already building one, or advising someone who is, read this before you sign anything.