Globalization and its Socio-Economic Consequences 2024 Volume II: The 24th International Scientific Conference

This book compiles insightful papers from the 2024 International Scientific Conference "Globalization and its Socio-Economic Consequences". It explores business economics and finance, behavioural economics, digital transformation, innovation, economic sustainability, Artificial Intelligence, marketing and communication. This book is a selection of papers from the 2024 International Scientific Conference "Globalization and its Socio-Economic Consequences," held in Rajecké Teplice, Slovakia. It explores the effects of globalisation on economic, social, and cultural structures, addressing both opportunities and challenges. The publication covers a range of topics, including Industry 4.0, digital economies, innovation, economic sustainability, and behavioural economics. Its aim is to foster interdisciplinary dialogue by bringing together contributions from academics, researchers, and industry professionals. This book provides valuable insights into the dynamics of globalisation, making it a valuable resource for those seeking to navigate the complexities of the evolving global landscape.