Google Ads for Plumbing Companies: A Complete Guide

Most plumbers running Google Ads are paying for clicks that will never become customers. This book shows you how to stop that. Google Ads can generate same-day booked jobs for plumbing companies, but only when the account is built correctly from the start. Mark Boyd walks plumbing business owners through every layer of a working campaign, from account structure to bid strategy to the landing page a homeowner sees at 11pm with a burst pipe. The focus throughout is plumbing specifically, not generic digital marketing advice dressed up with a different cover. At roughly 37,000 words across ten chapters, this is a working manual, not an overview. Each chapter ends with a worksheet so you apply what you read before moving to the next step. You will find real budget figures, actual keyword examples from the plumbing industry, and a chapter dedicated entirely to cutting ad spend on searches that waste money. In this book you'll find: - Step-by-step account and campaign setup written for plumbing company owners, not marketing agencies- Keyword research focused on high-intent plumbing searches, including emergency and local service terms that convert to calls- Landing page guidance built around the single goal of getting a phone call from a homeowner who needs a plumber now- A full chapter on negative keywords with examples that stop your budget going to searches like "plumbing jobs" or "DIY pipe repair"- Worksheets in every chapter to track your own numbers, bids, and campaign decisions as you build Part of the Google Ads series for trade businesses, sitting alongside companion guides for HVAC, electrical, and roofing companies.