Green Neuroemotions

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Green Neuroemotions reveals that consumers no longer buy with reason alone, but with emotion. This book demonstrates, based on recent scientific evidence, that sustainable sensory stimuli - natural colors, botanical aromas, ecological textures or purposeful narratives - activate areas of the brain linked to well-being, identity and trust. Sustainability ceases to be talk and becomes experience: what you feel, you remember; and what you remember, you choose.The brands of the future will not persuade, they will connect. They will not sell, they will inspire. Neuroscience, environmental psychology and sensory marketing come together here to explain how green emotions can generate communities, green habits and deep loyalties. This book proposes a new paradigm: marketing as a tool for social transformation, not just consumption. The power is no longer in the product, but in the emotional experience it awakens.Because what excites... stays.

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Pagina's: 72, Paperback, Our Knowledge Publishing