Growing Your Revenue with Inbound Marketing

The end of the 20th century marked the advent of the internet and its entry into homes via computers. Internet users then became mobile thanks to the explosive growth in smartphone ownership. In France, there are now millions of online shoppers. Traditional marketing, based on mass-distributed offers, is becoming less effective in an increasingly competitive environment. Consumer behavior has also evolved. Consumers no longer want to be lured by an offer; they want to be won over by the company itself. This shift is primarily driven by a feeling of being bombarded with advertising. Prospects want more information and personalization in the company's offerings. The challenge for marketing professionals, then, is to send the right message at the right time to the right person. This educational guide is intended for very small businesses and SMEs seeking new avenues for growth online.