Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product Market Fit

A go-to guide for product and business growth. While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that. In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.