Guide pratique de l'export du vin - 2e ï¿½dition Prix DCF Livre 2013

Name: Guide pratique de l'export du vin - 2e ï¿½dition Prix DCF Livre 2013
SKU: 16d9d98e8611e0018f33d44644480119
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Bol At a time in which French vineyards are seeing their interior markets shrink their eyes are turning to international markets: the United States, China, Russia, India among many others. But to embark on the path of exporting without experience can present dangers: incorrectly evaluating the capacity of one's company to export, insufficient market research, bad choice of partners, insufficient financing, etc.. This practical guide will answer all your questions enabling you to: - understand the reasons and objectives of exporting - make an export diagnosis - build an export strategy - manage logistics - evaluate established, emerging and promising markets. This 2nd edition updates the figures and deals with new markets which are being discussed, notably in some African countries. It is intended for producers, co-ops, dealers and all those in the world of wine and winemaking as well as students in wine marketing.

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At a time in which French vineyards are seeing their interior markets shrink their eyes are turning to international markets: the United States, China, Russia, India among many others. But to embark on the path of exporting without experience can present dangers: incorrectly evaluating the capacity of one's company to export, insufficient market research, bad choice of partners, insufficient financing, etc.. This practical guide will answer all your questions enabling you to: - understand the reasons and objectives of exporting - make an export diagnosis - build an export strategy - manage logistics - evaluate established, emerging and promising markets. This 2nd edition updates the figures and deals with new markets which are being discussed, notably in some African countries. It is intended for producers, co-ops, dealers and all those in the world of wine and winemaking as well as students in wine marketing.

Lees meer