Guide to Internal Communication Methods

Handling communication techniques effectively is an integral part of modern management. But making the right choices is becoming increasingly difficult - and increasingly important. On the one hand, technology is opening up new possibilities all the time. On the other, organizations are more and more adopting strategies that demand improved communication.The Guide offers just the kind of help the beleaguered manager or team leader needs. It is based on material originally compiled for the widely acclaimed Gower Handbook of Internal Communication. Each chapter examines a particular group of communication techniques and uses practical examples to show their strengths and weaknesses, highlight common pitfalls and review issues such as costs and timing.