Why are some colors obvious to us and others almost impossible to perceive? Do we all see the same thing when we look at the world? Since when can a color signify power, danger, purity, or exclusion? History of Color delves into these questions to explore a phenomenon that we take for granted and yet profoundly conditions the way we perceive, think, and organize reality. Color is not just a quality of light or a simple biological fact. It is also the result of cultural processes, technical decisions, and social agreements that have varied across time and space. Perceiving a color involves complex physiological mechanisms, but also learning, language, and collective memory. Hence, colors have not always meant the same thing or been seen in the same way in all cultures. Throughout history, color has been closely linked to power, status, and the economy. It has driven trade routes, generated enormous profits, and demanded a high material and human price in its production. Certain shades were reserved for very specific contexts, and obtaining them involved technical knowledge, risks, and inequalities that are rarely visible at first glance. Juan Scaliter invites us to look at color without naivety. To understand it not as a simple adornment of the world, but as a construction laden with history and consequences. Because color is not only seen: it influences what we perceive, what we value, and how we make sense of our surroundings.
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