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In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. We’re bombarded with hundreds of messages every day. But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it? Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked. Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick. In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.