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How can branding turn a brand into cultural object?

Name: How can branding turn a brand into cultural object?
Brand: Our Knowledge Publishing
SKU: f544ac757dbdb669f1319199c8ab1eba

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Bol

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Bol Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.

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Beschrijving (1)

Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.

Lees meer