How can branding turn a brand into cultural object?
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Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.
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Beschrijving
Bol
Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.
Beschrijving
(2)
Bol
Because we are social beings and creatures of culture, we evolve in a world that influences us and gives us points of reference. This book focuses specifically on our interactions with brands, which, due to their omnipresence, play a major role in our daily lives. In these pages, I demonstrate how branding draws on culture and, conversely, how culture also feeds into branding.
AmazonPagina's: 52, Paperback, Our Knowledge Publishing
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