How Much is Enough?
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Bol Partner
More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
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More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
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