How to Build a Billion Dollar Brand

They told him the wait was four years. He made one phone call and had it that afternoon.Rob Fitzpatrick has spent a lifetime refusing to believe the wait is real-for the deal, for the door, for the billion.From owning Manchester's busiest nightclubs, bars, and restaurants, to owning global properties, to building a premium spirits brand sold around the world, he has learned that the limits standing between you and what you want are far smaller than anyone admits.In this book, he hands you the method behind it all-fifteen hard-won lessons on nerve, momentum, and building a name the world can't ignore.It works whether you're opening a coffee shop, launching a clothing line, coaching clients online, or chasing something far bigger.INSIDE, YOU WILL LEARN- Why you never start from zero-and where to look instead- How to choose the hardest, highest lane and own it- The art of turning everyone you meet into your sales force- How to build an asset worth selling, not a job you can't leaveABOUT ROB FITZPATRICKRob Fitzpatrick is an entrepreneur, investor, and wealth architect with more than 35 years of experience building and scaling companies.He has helped create more than 100 millionaires and is the creator and executive producer of the multi-award-winning documentary How to Build a Billion Dollar Brand and the hugely successful reality TV show Tequila Empire.THE DOCUMENTARY SHOWED YOU THE STORY. THE BOOK SHOWS YOU THE BLUEPRINT.