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How to Start a Magazine
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Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step. A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
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Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step. A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
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