Human Resource and Marketing

Name: Human Resource and Marketing
SKU: 094cd0496193962d7b20b77292c6ab9f
Price: 43.99 EUR
Availability: InStock

1/1

Afbeelding van Human Resource and Marketing

Bol

Prijzen vanaf

43,99

Uitgelicht

	43,99	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

€ 43,99 Gratis verzending

Beschrijving (1)

This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

Lees meer