Ideo. masters of innovation
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IDEO is the world's largest and most successful design agency with clients such as Amtrak, BMW, Canon, Nike, Pepsi and Samsung. It is a multi-disciplinary organisation employing over 350 people worldwide. IDEO is famous for its innovative and groundbreaking designs. This volume surveys the way they work and their designs in a series of essays, interviews and case studies.
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IDEO is the world's largest and most successful design agency with clients such as Amtrak, BMW, Canon, Nike, Pepsi and Samsung. It is a multi-disciplinary organisation employing over 350 people worldwide. IDEO is famous for its innovative and groundbreaking designs. This volume surveys the way they work and their designs in a series of essays, interviews and case studies.
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